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Broadcast Re-Branding
Knesset Channel
What began as a lighthearted project at Shenkar eventually evolved into a full-fledged campaign featured on a prominent Israeli terrestrial channel that airs sessions of the Israeli parliament.
My assignment was to rebrand an existing channel, and I chose the seemingly mundane one that primarily featured discussions on Israeli parliamentary proceedings. Collaborating with the talented Omer Luz, we conceived and produced rap battles between political adversaries from different ends of the political spectrum.
Backstory
Following the online recognition of my work, the Knesset channel acquired the branding, and it was broadcast prior to the 2015 elections.
Subsequently, I embarked on a smaller branding project for the channel's anchors.
From gag to gig
Broadcast Schedule on Beat Box
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