I'm a Jerusalem-born designer with a knack for tackling complex challenges.

​

My creative journey began with a passion for music, from the powerhouse beats of Beyoncé to the soulful notes of Chet Baker. I believe that a harmonious blend of structure, timing, and phrasing forms the essence of good design.

In 2015, I graduated from Shenkar College, majoring in Motion Design. During and after my studies, I worked as a freelance and full-time video creator at my studio in Tel Aviv.

In my most recent role as the head of design at Blings.io, I designed our complex system that allowed different types of users to create and edit smart videos. I was also managing a team of amazing designers. Our studio was responsible for the company's marketing assets and the smart video products catering to Fortune 500 companies such as Mercedes Benz and Singapore Airlines.

My design approach blends humor, simplicity, playfulness, and data analytics to drive effective calls to action.

​

Now, I'm seeking my next adventure in product design, especially in the dynamic world of video and AI.