User-centric design for Making data-driven decisions

Blings Platform

At Blings we created the MP5 smart video format that is personalized, interactive, and connected to real-time data.

After the video creator published the video through the playground, it's now available to the marketing team on the platform.

Editing text in a video using the platform

Functionality

Independently edit, customize, and personalize video content.

Edit without re-render

Customize the project and player color and behavior settings.

Customize

A/B test all elements of the video including images, text, buttons and the order of the scenes.

A/B Test

Connecting the project to client data

Inegration

Here, users can manually select the specific scenes they want to include to create a link for outsourcing

Workspace Tab

Insights into video performance at both the scene and element levels.
The analytics cover:

Viewer segmentations, Click rates, Replays, and device types.

Analytics Tab

The ability to edit the project's metadata, customize the player, and modify the schema that defines the structure of the data that is unique to every video.

Settings Tab

Project Integration in various methods.
HTML Landing page personalization.
Create a Dynamic branded thumbnail for the project link

Integration

The platform organized all project elements into tabs for easy navigation.
Creating a user-friendly flow was key, striking a balance between visual consistency and accommodating various actions.

Design Goals

Color- less is more: Unlike the playground, the platform features a calming color palette. Striking a balance between Blings' signature magenta, a spectrum of whites, and grays. This minimalist approach enhances a clean and focused user experience.

Creating a Marketer-Friendly Space: The primary user for the platform is the campaign-running marketer. In collaboration with the VP of Product, we conducted research and drew inspiration from data and campaign management systems to ensure a marketer-friendly environment.

to finalize, I aimed to design the blings platform to be

A cutting-edge tool for making data-driven decisions in the creative world of video.

Results:

During my time as head of design at blings, marketing teams from 11 different companies have entered into agreements with Blings.