Strategic Studio Leadership
In Managing my studio and overseeing end-to-end project creation I've recruited and orchestrated production teams, working closely with coders, 3D artists, and other talented professionals.
Crafting efficient and cost-effective production methods has garnered appreciation from both clients and teams, ensuring the swift and quality execution of projects.
In my latest role as Head of Design, I directed a studio comprising four designers, spearheading the creation of innovative, smart videos for major enterprises within this startup's technology ecosystem.
To meet the demands of efficiently producing complex smart videos, I developed a comprehensive workflow that balanced speed and quality.
This method delivered exceptional results and served as a blueprint for teaching and overseeing our in-house designers and esteemed collaborators.
A McDonald's Premium workflow case study
Combining the flexibility of the web with the storytelling of video
Given their web-based and interactive nature, wireframes are essential for smart videos to streamline stakeholder approval for key elements like data integration, interactivity flow, and CTAs.
Wireframes & Style frames
Style frames from the Mcdonalds premiume campaign
Additionally, I presented style frames for key scenes, incorporating dynamic information, buttons, and special features to secure approval for the video's design look and feel.
Integration & QA
Once all video layers are connected, the video undergoes integration, linking the project to live data from the client's database.
In the final stage, Quality Assurance (QA) testing is conducted on various devices such as Android, iOS, and different browsers to identify and address any bugs, ensuring smooth functionality.
Interactive video for the Mcdonalds Mcoins campaign.
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Personalized user story.
Tailor each video to individual viewers personas through a user-centric research-driven approach. Craft a storyline based on user data that supports the specific call to action intended for that video.
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Interactive wireframing
The planning of a video requires wireframing akin to an interactive product, ensuring clarity in the flow and understanding of technical challenges.
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Dynamic User Journey Map
Mapping user journeys is crucial as videos deliver tailored messages in real time based on user behavior or group affiliation.
<<<This video is interactive
A McDonald's Premium campaign video wireframes.
GREEN- dynamic BLUE- interactive RED-CTA (leave video)
Animation promoting product B
Product B
Click to order
Back to menu
Helo
{Name}
Product
A
Product
B
Product
C
Product
D
What are we having today?
INTRO SCENE
PRODUCT STORY 2/4
McCoins App
Types of connectors for to connect layers to data in the play ground
Once the Adobe After Effects animation is complete, the video is uploaded via the Blings extension to the online playground, where layers are linked to data using conectors.
Animation & Online Implementation
The QA process often required a back-and-forth between Adobe After Effects and the SaaS eco system.
Results
The Blings studio was able to deliver and create 2 full projects every week for over 11 clients all while catering to the marketing team needs and demo creation for the sales team
Additionally, I had the privilege of collaborating with exceptional studios that consistently delivered exceptional projects through this workflow.
Below, you'll find some of the stunning projects they created, which I had the opportunity to supervise.
Edit
After effects
Save
Online playground
Render Extention
Publish Platform
QA
I consistently sought to push the limits of our capabilities, relying extensively on the no-code system we developed, minimizing dependence on R&D support.
The user flow chart served as a crucial tool to ensure feasibility before giving the green light to the project.
User Journey Map
Script writing:
created for Singapore Airlines by
created for RIZE EDUCATION by
created for Clalit Mushlam by
created for WPP - BAV by
User Journey Map
Script
Whireframes & Styleframes
Animation & Implemntation
Integration& QA
Creation procces
2. DATA
Enterprises accumulate significant information about their users, including details such as the user's name, age, last purchase, or search history.
We harness this information to craft a compelling, personalized narrative and dynamic user journey that effectively prompts users to engage with the established CTA's.
Direct integration with the McDonald's customer database provides identification, status, and activity data for each member
3. STORYLINE
The video narrative employs data, interactivity, and a unique user journey with dynamic scenes, strategically guiding users to ultimately click on the CTA's.
In the dynamic McDonald's Premium video, we personalized the experience for every user by addressing them by name. Additionally, we fostered engagement by allowing users to choose and explore the unique story behind each burger.
1. KPI's & CTA's
The first step is grasping the Key Performance Indicators (KPIs), and providing insights into determining the calls-to-action (CTAs) for the video.
This understanding becomes instrumental in later evaluating the video's effectiveness with precision
The KPI for the McDonald's Premium campaign centered on engaging the members of their loyalty program, with the new premium burgers. As a result, the video's primary CTA was
"Click to Order"
enabling the customer to make the purchase directly within the video.
